Wednesday, July 13, 2016

First Impressions

There’s a lot more to envelopes than you might think. In fact, it’s easy to take the envelope for granted, but it definitely deserves more thought. The envelope is the first thing your audience sees, so its appearance says so much about your business. You are communicating a non-verbal, visual and tactile message through the envelope, so keep in mind the impression you hope to make. Your envelope should reflect both your business brand and its personality.

For instance, I once had a client who recycled their envelopes when they moved. Instead of printing new ones, they simply stuck a return address label on top of what was printed there. That may be fine for paying bills, but not for client correspondence. The impression that would make on a potential client is not the kind of impression you want someone to have about your business.

We’re experts at envelopes! We will help you select envelopes that reflect well on your business and carry your documents safely to their destinations. Just give us a call at 215-923-2679.

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