You can create a swipe file geared to whatever you want to compose. One swipe file may be sales letters; another, interesting designs; yet another, good examples of advertising or informational copywriting. Then, when you’re creating your sales or promotional piece, you can look through your swipe file to get the ideas flowing. Remember, though, that a swipe file is only for ideas. You still have to write the copy or design the brochure yourself.
A swipe file costs nothing to create and may give you just the creative boost you need to break a writer’s block. And of course if you are really stuck, please give us a call.
Here are some things to include in a swipe file:
- Creative, attention-getting ads
- Competitors’ brochure or information sheets
- Great promotional ideas
- Examples of direct mail
- Examples of promotional products
- Graphics and cartoons