Saturday, December 12, 2015

Wrapping Up for Year End

Whether we like it or not, the holiday season is upon us. For many businesses, this is the beginning of their busy season. For others, however, the extended vacations, lack of business focus and delay in initiatives can mean a slump in production and a shift in priorities. If you are looking to wrap up a project or keep clients engaged during the holiday season, try one of these tips.

  • Hold a “state of the union” meeting. If you are mid-project going into the holidays, it's a good time to ask for 30 with your client to address the current status of all projects. Show the client quickly what has been done and what is left to be done. The goal of this meeting will be to set the expectations for wrapping up the project.
     
  • Assign tasks to the client. Whether it is providing content or feedback, the client should have a task assigned to them. It doesn’t have to be complex, just something that holds them accountable for the project getting completed. A task could be signing off on a proof or sending feedback. Make sure the task is meaningful and not a waste of the client’s time.
     
Of course, it is not always the client that can make an engagement run long. We all know the squeaky wheel gets the grease, right? Likewise a project with a demanding client will often take priority over an easier, less vocal client. To keep a project on track even with an easy going client, make sure your team is focused on the project’s goals and mission. Frequent communication with clear task assignments will help each team member be accountable for a project getting completed on time.

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