Friday, November 13, 2015
Leveraging Small Ads in Publications
Provide just the key benefits and a graphic to generate interest, and offer a free brochure. List several ways to request the brochure (phone, email, text, website), and then follow up quickly, including a personal note thanking them for taking the time to request it. The note is also a good place to reference something specific in the brochure to make sure they see the most important benefits.
Those who request the brochure are serious prospects. Contacting you signifies a very powerful intent on their part. Estimates are that between 25 - 33% of people requesting a brochure will eventually make a purchase based on the brochure, providing it is well thought out and contains the key benefits.