Verizon and Small Business Trends recently conducted a survey of Philadelphia small to medium business owners and found that 85% said new customers learn about them through word of mouth referrals. Today, digital marketing channels like email and social media, provide opportunities to engage with customers, amplify word of mouth referrals, and ultimately, boost revenues.
Adopting a digital marketing strategy that complements your current marketing efforts can potentially spur exponential growth. The key is to strategically select channels that meet your customers where they already are, and measure results. In this issue of CreativeBrief, we give you a few tips on how to leverage your digital marketing strategies successfully. If you haven’t developed a digital marketing strategy for your business yet, we can help.