Thursday, July 19, 2012

The Last Step

An important step in creating an effective, professional brochure is proof reading the final layout. Here’s a simple test to determine your proofreading skills.

Count the number of “F”s in the following sentence. Count them only once, and do not go back and count them again:

FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS.

Did you count six “F”s? Most people easily find three (finished, files, scientific). If you spotted four (of), you’re an above average proofreader. If you found five or six (two more of), you are an excellent proofreader.

There is no catch. We miss the “F” in the word “of” because the brain tends to see it as a “V” instead of an “F”.

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