Friday, June 1, 2012

We’re Different

Printing companies are just like any other business – we need to attract new customers to stay in business. And that means we have to interest our prospects in the special features that set us apart from our competition – in sales terminology, our unique selling proposition or USP for short.

So what are the favorite USPs of printers? For some it’s price; for others it’s an equipment list; and for still others it’s a claim of superior customer service. But for Creative Characters it is something different. We’ve organized our shop to make it easy for you to do business with us.

Sounds simple, doesn’t it? But like many things that appear simple, it takes a lot of training and practice to carry out. We are proud to enumerate the specific reasons why we should be your printer of choice. Reduced to its essence, we deliver your project on time, at the agreed-upon price, and error-free. If you’re not getting that from your current printer, maybe it’s time to give us a try.

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