Friday, April 27, 2012

Knock Out Results

Have traditional marketing methods like direct mail, print and broadcast media been made irrelevant by email marketing and social media? Is there still a place for these tried-and-true methods?

We believe marketing is most effective when you use multiple communication methods together, instead of just one. This is especially true for small businesses and non-profit organizations that have modest marketing budgets and staff that can devote only a small part of their time to marketing.

Direct mail marketing has not disappeared for one very good reason – it works! This has been confirmed by multiple research studies that affirm its advantages and make head-to-head comparisons to email marketing. But email marketing also has its place. Together, direct mail and email are the 1-2 punch that produces knockout results.

No comments:

Post a Comment