Tuesday, September 13, 2011

Lorem Ipsum & The Quick Brown Fox

To get a clear visual of how a font looks, use a pangram – a sentence that uses all the letters of the alphabet. A familiar pangram is “The quick brown fox jumps over the lazy dog.” A pangram can be set alone or repeated to create a block of type.

For a large amount of text, use nonsense words or Latin to examine the weight and style of the font. This technique is known as greeking and is a good way to approximate the overall feel of the type. A common form of nonsense text is known as lorem ipsum. Here's the typical lorem ipsum paragraph.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What placeholder text do you use so you can see how the text fits or how a document will look in a certain font?

Tuesday, September 6, 2011

Tips & Tricks: Two Spaces or One?

There are two holdovers from the days of typewriters that negatively affect the appearance of type in documents and on the web – the practice of putting two spaces after a period, and the use of underlining.

The use of two spaces after a period is due to typewriter fonts being monospaced. In a monospaced font, every letter takes up the same amount of space as every other. Putting two spaces after a period creates extra space and helps signal the reader that the sentence has ended. In contrast, a proportional font varies the space assigned to each letter, making words easier to read because the letters are closer together and making extra space after a period unnecessary. In fact, putting two spaces after a period in a proportional font can create a gap that is visually unappealing.

With typewriters, underlining was one of the few ways to create emphasis. Computer type has italics, bold or a different point size available to create emphasis. Also, avoid double emphasis – combining bold, italics or a larger point size with underlining – as it compromises the effect of the emphasis.

Friday, September 2, 2011

Mobile Isn't A Trend, It's A New Era

If you haven't heard, Creative Characters has been hard at work all summer creating new ways for our customers to interact with their customers. I am pleased to announce that Creative Characters is now creating Mobile Websites and there's a really good reason why. Did you know that by 2012, over 85% of mobile devices will be web enabled? That's just 4 short months away!

Over half of all searches are done from a mobile phone. In fact, mobile search has grown an astounding 400% over the last year. The best part is that 1 in 3 mobile searches are local. And 59% of people visit the local store after searching it on the mobile web. Why? Because a mobile website enables customers to take action immediately.

Here are the 5 most important things that we consider when building a mobile site. Consider these tips for building a mobile website that works.
  1. Build a relevant mobile website; one with a focus and a purpose. 
  2. Make your mobile website easy to use with obvious ways to take action.
  3. Build a user experience that is useful and unique to mobile. Your mobile website shouldn't be an exact copy of your desktop website.
  4. Look at how your customers interact with your mobile website and adapt based on their experiences.
  5. Make your mobile website part of your marketing plan. 
If you haven't thought about creating a mobile website, the time is now. Creative Characters is creating outstanding, affordable mobile websites that drive customers to your door. Give me a call at 215-923-2679 or email me at brigid@creativecharacters.com to get your mobile website started today.