Friday, December 17, 2010

Pantone Announces 2011 Color of the Year

As you probably know, Pantone is the global authority on color and the provider of professional color standards for the design industries. These include paint, wedding, fashion, home furnishings, printing and more. Yes, that's right -- the world listens to Pantone on color. Earlier this month the color of the year for 2011 was announced as PANTONE 18-2120 Honeysuckle - a vibrant, energetic hue of reddish pink.

Leatrice Eiseman is the executive director of the Pantone Color Institute and the global authority on color. Eiseman has been called "America’s color guru." She is author of six books including the Pantone Guide to Communicating with Color. While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with energy and strength. A lively reddish pink, Honeysuckle lifts the spirits. It elevates beyond escape, instilling poise, valor and strength to meet the challenges of everyday life.

In Pantone press release, Eisenman had this to say about Honeysuckle. "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going - perfect to ward off the blues," explains Leatrice Eiseman, executive director of the Pantone Color Institute. "Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum."

Eiseman continues, "The intensity of this festive reddish pink allures and engages. In fact, this color, not the fragrance of the flower, is what attracts hummingbirds to nectar." Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women. It's a striking, eye-catching hue that works well for day and night in women's apparel, accessories and cosmetics, and in men's ties, shirts and sportswear. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway.

For more than a decade, Pantone's Color of the Year declarations have influenced product development and purchasing decisions in multiple industries including branding, marketing, fashion, home and industrial design. The Colors of the Year for the last 10 years include:

- PANTONE 15-5519 Turquoise (2010)

- PANTONE 14-0848 Mimosa (2009)

- PANTONE 18-3943 Blue Iris (2008)

- PANTONE 19-1557 Chili Pepper (2007)

- PANTONE 13-1106 Sand Dollar (2006)

- PANTONE 15-5217 Blue Turquoise (2005)

- PANTONE 17-1456 Tigerlily (2004)

- PANTONE 14-4811 Aqua Sky (2003)

- PANTONE 19-1664 True Red (2002)

- PANTONE 17-2031 Fuchsia Rose (2001)

- PANTONE 15-4020 Cerulean (2000)