Sunday, August 29, 2010

Top 10 Things to Write About When You Don’t Know What to Write About

  1. Interview an expert. Find someone within your company or from the outside to provide an expert opinion on a topic of interest. Ask the president of your company.
  2. Use guest articles. Ask an expert in a complementary field to write an article. 
  3. Share your knowledge in “how-to” articles. Write about topics that will help others succeed in using your company’s products or services.
  4. Generate a numbered list. Everyone loves a numbered list. Use any number you want, from small to large. 
  5. Answer reader questions. Invite readers to submit questions or topics of interest.
  6. Simplify a technical issue. Explain a technical topic in simpler terms so it is easily understood by the reader. 
  7. Case study. Describe a customer problem and show how your product or service solved the problem. 
  8. Community service. Describe a community project or donation made by the company or organization and its staff and members.
  9. Employee profile. Provide information about an employee that shows why he or she is outstanding in their job performance. Demonstrate how their unique skill set enhances the team.
  10. Letter from the Editor. Write a column about writing the newsletter this time. Tell about funny things that happened while researching the stories.

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